Prudential Ride London

Prudential Ride London 2018

Date: 29 July 2018 - Surrey Hills / London

Sign up for a place to take part in the iconic Prudential Ride London for the British Dyslexia Association (BDA). 

Join over 20,000 cyclists for a 46 or 100 mile cycle challenge that takes in the iconic sights of London and the Surrey hills on closed roads in a modified version of the London 2012 Olympic Road Race.

Whether you are a seasoned club cyclist or just starting out, this is the perfect ride for you. There's leg-busting climbs and spectacular scenery before you cross the finish line on the Mall.

To register your interest please send an email to detailing why you want to cycle for the BDA, your fundraising plan to achieve the target and some brief details on your cycling experience. If you are successful in applying for one of our places you will be notified shortly afterwards.

If you have any queries relating to your application please email:


Support the BDA Team

Our team for 2018:

Jessica Organ

I always loved running but never really tried cycling until I moved to London. In an attempt to avoid the hot and crowded tubes I bought a bike and since then have never looked back. I've never taken part in a sportive before but really looking forward to the challenge the day will bring. 


Karen Yerex and Lorna Marchant

We are cycling 100, yes 100 miles!! for British Dyslexia Association because we are mad and "enjoy" a challenge

Karen and I entered the Prudential Ride London 100m ballot but did not get in ..... we secretly breathed a sigh of relief as it is a very long way and I have only every ridden a maximum of 60m in one go and Karen even less than that.

A few weeks ago we got an email from a friend (won't mention their name ... Matt!) saying there was a chance to ride for the British Dyslexia Association (ironic but I had to look up the spelling for that!)

We jumped with glee, by that I mean we looked at the 16 week training plan we had to complete in 9 weeks, drank lots of wine and made a well informed decision to go for it .... 

We think it is a great cause and hope you do to! 

Thanks for your support:

Lorna and Karen

David Avis

I'm riding the Prudential Ride London 100 Mile event on the 29th July. I'd love it if you'd sponsor me - all funds going directly to charity. Follow my training on Strava: You can donate online through my VirginMoneyGiving page.








Rachel Warren

I am riding the Prudential Ride London to support the British Dyslexia Association - raising awareness about dyslexia and providing assistance to families and educators.

I have worked as a primary school teacher and Special Educational Needs Coordinator in Surrey schools for many years. One of my own children has been diagnosed with dyslexia. I am very aware of how hard children with dyslexia work to overcome their challenges so I’m very happy to be putting in some hard work for them.

I have been a commuter cyclist for a while now so the Ride felt like the perfect way to raise some money for such a worthwhile cause.

You can support Rachel via her JustGiving page by clicking here.


A big thanks to the 2017 team, featured below:

Jem Erkoyuncu

I am Jem Erkoyuncu, born in to a diverse background with an English Mum and Turkish father and great grandparents which emigrated from Crete. I had a great upbringing and was very fortunate to complete a degree and post graduate education. I have ben working in the Hotel industry since 2010 and have worked in multiple locations and positions. Dyslexia is real and it effects lives every day. Support, guidance and diagnosing the disability early makes it manageble. I will be riding the 100 mile London to Surrey route which was used at the 2012 London Olympics. Please support me on this journey to make a difference for a fantastic cause. 

You can support Jem via his JustGiving page by clicking here.





Paul Davies

I am a 52 year old community paramedic working in the Peterborough area.  I have been lucky enough to be chosen to ride the Prudential 100 this July on behalf of Dyslexia UK. My mission is to raise over £400 for the charity by completing the 100 mile course; I am currently training for this.

I was not diagnosed with dyslexia until I was 11 years old, at which time I had the reading age of a 7 year old.  I struggled academically as a result, as I was always a few steps behind my peers.  Even as an adult, I found it hard to admit that I was dyslexic, as I felt it would affect my career progression and that people would think I was less capable than others.

However, in the last few years, talking about and admitting to being a dyslexic has become easier as so many people suffer from it, in varying degrees.  The ambulance service started to recognise it as a disability and helped me by getting special equipment, such as Dragon software, which enables users to read screens more easily and also corrects grammar and spelling.

I am very keen to ensure that no other child is left to flounder at primary/secondary. All children with dyslexia get the same academic opportunities as those without dyslexia.  We aren’t stupid, we just don’t see words, letters and numbers in the same way; the right help at an early age will help children to enjoy school and not fear it like I did.

As I was a cycle paramedic with the London Ambulance Service for over 10 years, I thought that the best way to raise money for Dyslexia UK was to cycle in the London 100, combining my love of cycling with a charity I feel passionately about.

You can support Paul via his JustGiving page here.

Victoria Bulmer

Please sponsor me to ride the Prudential Ride 100 London. I am riding on behalf of the British Dyslexia Association. 

I think what this charity does is amazing and it’s important we are all made more aware of this common learning difficulty. I was never tested for dyslexia, but I do show signs of it and think its important that we are made more aware of it and each individual gets the support they need. 

You can support Victoria via her Virgin Money Giving link here.






Ivan Lee

Please sponsor me for riding 100 miles this year for British Dyslexia Association. It's for a great cause. I have a lot of designer/creative friends out there. You guys better sponsor me as we know we all can't spell and struggling with numbers because we all like pictures instead.

You can support Ivan via his JustGiving link here.