Dyslexia on the move

*Completed project*

Sponsored by: 

Qualcomm  foundation Logo

Supported by:

Sonnocent AudioNotetaker logo

The British Dyslexia Association (BDA) with the support of the Qualcomm Foundation are embarked on a project to spread awareness, share best practice and disseminate information about dyslexia. The project is called ‘Dyslexia on the Move’. 1 in 10 of the UK population experience dyslexic difficulties. The BDA’s mission is to create a dyslexia friendly society enabling dyslexics to reach their full potential, as well as being the voice of dyslexia. Many people know that dyslexia can cause difficulties with literacy. However, many people may not be aware that dyslexia can affect aspects of memory and organisational skills. Dyslexic individuals can also suffer from visual stress effects and experience low self-esteem.

Qualcomm are the world leaders in 3G and next-generation mobile technologies. The intention of the project was to travel around the country with a van that carries vital information, to familiarise the general public about dyslexia and the work of the British Dyslexia Association. The vehicle was externally branded with the logos of BDA and sponsors. It carried leaflets, examples of assistive technology and resources. The aim will be to disseminate information about dyslexia and dispel existing myths.

The van begun its journey in Cambridgeshire, where Qualcomm have one of their UK offices, and visited Liverpool, Manchester, Leeds, Birmingham, Leicester, Swansea, Swindon, Bath and London. The project assisted the BDA to meet a number of its core aims, which are to:

• provide impartial guidance and support,
• deliver innovative solutions which break new ground in the field of dyslexia,
• disseminate and share best practice.

The Dyslexia on the move project worked closely with the Local Dyslexia Associations (LDAs) around the country and highlighted the work of the local groups as well as supporting their events. Local Dyslexia Associations are a vital part of support for BDA's mission. LDA's achieve this by working at grassroots level with individuals and local contacts. ‘Dyslexia on the Move’ empowered these LDAs and helped create sustainability for generations to come. As well as spreading awareness of dyslexia, the project celebrated the strengths of dyslexic individuals, especially their artistic talents. In association with the BDA's Art Committee, a number of dyslexic artists’ work was showcased as part of this project.

The BDA feels very strongly about raising awareness of dyslexia and sharing best practice, with the general public, and also with newly qualified teachers. Bearing this in mind, the BDA will continue to campaign to have awareness training about dyslexia built into initial teacher training. With the support of our other sponsors the BDA will be creating an initial teacher training dyslexia awareness program. This aims to inform and empower newly qualified teachers in their awareness of dyslexia which will assist with earlier identification of individual children.